Portfolio · Est. 2026 · Los Angeles, CA
UGC Creator + Strategic Content Partner
I craft scroll-stopping vertical content — and the strategy behind it — helping beauty, fashion and lifestyle brands turn attention into revenue.
Trusted by brands who care about the details
Selected Work
A sample of recent 9:16 deliverables across beauty, fashion, food, travel, wellness and tech. Tap any clip to play.
A native-style product demonstration built around texture, application and the finished skin result, using an educational hook to introduce the product naturally.
A five-look styling series anchored by one versatile coat, ending each clip on a question to drive saves and comments.
An ASMR-led morning ritual cut to platform-native pacing, letting the sound design carry the product story.
A travel vlog edit balancing aspirational scenery with practical itinerary beats for a DTC travel brand.
A movement tutorial shot in soft natural light, breaking a wellness routine into three repeatable steps.
A review-style unboxing focused on tactile detail and first-listen reaction, cut for retention on Reels.
Case Studies
Objective — Launch a hero serum to Gen-Z on TikTok & Reels
Strategy
A three-asset hook-test: an ASMR unboxing, a 'one-week results' diary, and a founder Q&A. We led with tension in the first 1.5s and let the formula do the talking — then retargeted viewers who watched past 50%.
Analytics — weekly views
Objective — Sell through a seasonal capsule with limited ad spend
Strategy
Built a 'capsule in five looks' series around one versatile coat. Each clip ended on a styling question to drive saves and comments, feeding a lookalike audience that converted at half the usual CPA.
Analytics — weekly views
About
I'm Mara — a UGC creator who fell in love with the craft of making brands feel human. For six years I've been the on-camera voice and the off-camera strategist for beauty, fashion and lifestyle labels who want content that performs without losing its soul.
Every project starts with the question brands forget to ask: what should this make people do? Then I build the creative around the answer.
Beyond the Camera
I treat every clip like a 15-second film.
Pretty is the price of entry — I optimize for outcomes.
Always decoding the next platform shift.
Best ideas arrive with the second pour-over.
Services
Scroll-stopping vertical assets, delivered ready to run as ads or organic.
An ongoing creative partnership — I become an extension of your brand team.
Long-term representation across campaigns, ads and brand storytelling.
Pricing tailored to scope & usage — let's talk about your goals.
Testimonials
Mara doesn't just deliver content — she delivers a point of view. Our serum launch outperformed every paid asset we'd run that year.
The rare creator who thinks like a marketer. She came with a hook strategy, then optimized it mid-flight. Our CPA dropped by half.
We've worked with dozens of UGC creators. Mara is the one we keep on retainer. The work performs and it looks like a campaign, not an ad.
Let's collaborate
Tell me about your brand and goals — or grab a time on my calendar and we'll take it from there.
hello@maravesper.com